Farmhouse Inn

Objective: To significantly increase revenue per email campaign and drive bookings across all aspects of Farmhouse Inn—from rooms to both restaurants, spa services, and on-site events and activations.

The Results:

  • Increased direct bookings by 30% within six months, resulting in an additional $150,000 in revenue from email efforts.

  • Improved email open rates from 31% to 40%.

  • Increased revenue in key campaigns:

    • October Reservation Release drove a remarkable $44,415 in room revenue, a 14% increase compared to the previous year.

    • Summer Private Sale achieved a 25% revenue increase compared to similar promotions, generating $27,964 in sales.

“Skyelar was such a pleasure to work with. Her work is thorough, creative, and exceeded all of my expectations. Communication was proactive and frequent. I look forward to working with Skyelar again!“

Leah Goerke, Founder of Escape the Nest Travel